Thursday, April 05, 2007

"Things are looking up for old Liz Lemon": 30 Rock gets a second season pickup

It happens so rarely in television, but sometimes, a network picks up a show with low ratings just because they seem to really, really like it. Even when the critical consensus on 30 Rock was that it was all right but no great shakes, NBC seemed to really believe in it. Now you can be cynical and suggest that this is entirely because the show gives General Electric a good platform to promote it self or entirely because Tina Fey is an NBC girl going way back, but I don't care what the rationale is -- 30 Rock is getting a second season, and it will probably air after The Office, which is probably the best possible companion it could get.

Now let the debate rage as to whether this show is the next Arrested Development -- coming back for a second season only to boast disappointing ratings -- or the next Office -- coming back for a second season to find that its audience is growing. I'll hope for the second, but I fear for the first.

Never mind! We get another year of Jack Donaghy and Kenneth the page. That's more than enough for me.

Look! Press release!

NBC will renew its critically acclaimed comedy "30 Rock" (returning to the network's lineup on Thursday, April 5, with a special supersized episode at 8:40 p.m. - 9:20 p.m. ET for the 2007-08 season, it was announced today by Kevin Reilly, President, NBC Entertainment. The series will settle into its new time period of 9:00 - 9:30 p.m. ET on Thursday, April 12 for the remaining episodes.

"From the beginning, '30 Rock' has proven to be the kind of quality comedy that doesn't come around very often, and we are very pleased to have this show back for a second season," said Reilly. "We expect it to continue to build its increasingly loyal audience and become another of NBC's classic comedy series."

The freshman comedy has earned critical plaudits since its premiere last October while Alec Baldwin, one of the series stars, won Golden Globe and Screen Actors Guild Awards for his spot-on performance as Jack Donaghy, a brash network executive. In addition, "30 Rock" has received extensive praise from the nation's television critics - including magazines such as TV Guide, Entertainment Weekly and People, that have included the comedy on many of their "Top 10" lists of favorite series for 2006-07.


Check out the rest o' that here. And don't forget to watch an all new 30 Rock tonight!

2 comments:

Libby said...

Happy Birthday, Libby!
Seriously, I've not gotten better news in a long, long time.

Long live Liz Lemon!

Daniel said...

This is the best news I have ever heard in my life.